Sports websites differ from other
websites in a number of ways. They have a pre-defined
readership, being visited on a frequent basis by Sportspeople,
Supporters, Sports Club Management and the Media. Sports websites
also create, and to an extent, define "brand
loyalty".
Visitors are largely looking for specific information on the latest results, images, videos and sporting fixtures. Tailored polls and online discussions provide a platform for interactivity, and offer further reasons for visitors to return to the website.
Online betting, sporting excursions, teamwear and sporting equipment also provide a further degree of "brand loyalty".
Sports websites are a glossy way of attracting sponsors and generating revenue to the benefit of the Sports Club or Organisation.
A former professional Rugby Union player and coach, Infonia's Managing Director, Jan Machacek has built a passionate team, with an enviable reputation of Sporting excellence.
This shared love of Sportsmanship has produced a team with the ability, professionalism and desire to make their clients' dreams a reality - producing success, not only on the field of play, but on the Online World stage.